Buyout vs Subscription: Which Music License Actually Makes Sense?

One of the most frequent questions we get: 'should I buy the track once or pay a subscription?'. It depends on the use case.

When to choose buyout

• •National TV spots or ad campaigns with large media budgets.
• •Show, podcast or series themes designed to live for years.
• •Need for exclusivity to keep other brands from using the same track.

When subscription wins

• •Creators, video agencies and social media managers with continuous output.
• •Venues playing music publicly (with Sonify's Play Log).
• •Companies producing corporate video, e-learning and internal content.

The Sonify way

Sonify offers both: monthly/annual subscription for unlimited catalog use, or one-shot buyout on single tracks with an automatic PDF invoice.