In restaurants music is a strategic lever: it shapes ticket size, table turnover and the perceived quality of the cuisine.
BPM and turnover
- •60-80 BPM: slows consumption and raises ticket size (fine dining, wine bars).
- •100-120 BPM: speeds meals and increases turnover (lunch, fast casual).
Genre and menu perception
Wine-bar studies show classical music significantly raises the average bottle spend vs pop. The right music legitimizes price.
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