Revenue Boost: The Numbers Behind Music in Retail

Multiple studies from leading universities (Harker, Stockholm School of Economics) split music's impact on sales into two categories.

Music vs Silence

Background music lifts sales by ~9% vs a silent environment. When the music matches the store's target audience, sales can climb up to 31%.

The rhythm of selling (BPM)

• •Slow music (60-70 BPM): slows movement — perfect for supermarkets. Result: +38% vs fast music.
• •Fast music (>100 BPM): increases flow — ideal for fast food and peak hours.

Impact summary

• •Dwell time: +18% / +25%
• •Sales volume: +9% baseline up to +31% optimized
• •Brand recall: +96% (music outperforms logo)
• •Staff productivity: +15%

Stores without music are leaving 10-30% of potential daily revenue on the table.