"The era of recurring fees is over": Venanzio Giacomelli on Sonify Video Lab

Artlist for video and Epidemic Sound for music built their success on subscriptions: you pay every month to use files shared with millions. Sonify Video Lab, from Milan, merges video and music in one tool and introduces a world first: no renting, only sale and exclusive ownership.

Why launch Video Lab now?

"Creators and agencies live a paradox. Two subscriptions, hours searching for a clip on one site and music on another, then editing. Above all, lifelong renting: you pay for files thousands have already downloaded. Video Lab is the synthesis of Artlist and Epidemic Sound, but flips the model: no subscription, only sale. When you buy, the asset is yours and leaves the market."

What does exclusive ownership mean?

"SoniBuyout® is not a usage license: it is full, perpetual, worldwide commercial ownership. With the video + track bundle, the music is removed from the catalog immediately: no one else can ever buy it. We deliver a named Certificate of Ownership with a verifiable code, no collecting societies, no Content ID: no blocks on YouTube, Instagram or TikTok."

How does it work, step by step?

• •Format and length: 9:16 for Reels, TikTok and Shorts; 16:9 for YouTube and ads; 1:1 for the feed. 5 or 10 second looping clips.
• •From text or photo: describe the scene or upload a photo of a product, venue or portrait and we bring it to life.
• •Cinematic Super Prompt: write a few words and the directing engine turns them into a detailed scene with light, camera, lenses and mood.
• •Director box: we show the details invented for your scene, which you can change freely, or ask for another vision.
• •Exclusive music: search the catalog by genre, BPM and energy and listen with the mini-player while you write.
• •Generate and download: 3 attempts included; download the clip, WAV track, full video with music and certificate.

How much does it cost?

Who is it for?

• •Social agencies and creators producing many unique, safe pieces of content.
• •Clubs, venues and festivals needing looping visuals for promos and LED walls.
• •Luxury brands, hotels and restaurants turning a photo into an emotional ad.
• •Musicians and producers looking for Spotify Canvas visuals or teasers.

Your final message?

"Stop renting your digital identity. Your brand deserves content that truly belongs to you and never shows up in your competitors' ads. We proved it with music; now we bring it to moving images."